Nielsen dma rankings 2021. Hispanic population is becoming more diverse and .

Nielsen dma rankings 2021. Apr 26, 2021 · Atlanta jumped up three spots and is now the seventh-largest media market in the U. Reading Time: 3 minutes Below is a list of the top 200 Designated Market Areas (DMAs) and their Nielsen rankings television season. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. 1, 2023, and to DMAs 91 through 100 on January 1 on an updated Nielsen determination of market rankings. Hispanic population is becoming more diverse and Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences. Additional markets may be added and the survey frequency of some markets Designated Market Media Map. Updated DMA Ratings for the 2020/2021 Season were published by Nielsen in September, 2020, and integrated with our Directv data on 11/19/2020. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights. See MediaTracks Communications, Nielsen DMA Rankings 2020, available at htt Nielsen TV ratings (commonly referred to as Nielsen ratings) are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system. Markets are ranked by population and change slightly each year based on regional growth or decline. Nielsen DMA Rankings 2021 (pdf) DMA data from Nielsen for 2021 for all 210 television markets. M435 2014 Statistics on TV, Radio, Magazine, Newspaper, Internet, and Out-of-Home advertising. The Commission found that using updated Nielsen data will facilitate the efficient roll out of aud A few weeks ago Nielsen released their 2021 DMA Rankings with an interesting shakeup in the top 10. Product Description Precisely Designated Market Area boundary product is a geographical representation of Nielsen’s TV penetration measurement areas for the 2021-2022 viewership year. 5 . Navigate the TV landscape with precision. Please see copyright notice at the Sep 13, 2022 · As expected, New York has managed to top the TV market rankings. These Nielsen data may not be quoted, referenced, linked to, or reproduced (in whole or in part) without prior written permission from Nielsen. Apr 28, 2021 · Pittsburgh dropped two spots in the Nielsen DMA rankings of largest metros by media consumption, falling to 24th from 26th last year. Sep 16, 2024 · I’ve been informed Nielsen has updated its market rankings for 2024, and this is the new list of top 30 DMAs, effective Sept. ARB / Arbitron / Nielsen Market Maps & Market Statistics Market Maps and Population Data for measured markets Apr 27, 2021 · Pittsburgh drops in latest Nielsen media rankings, remains in top 30. The 2022 rankings are similar to 2021’s, with no more than a variance of five positions either up or down in 97 of the 100 markets. Aug 3, 2023 · Explore Designated Market Areas (DMAs) across the United States with this interactive map tool. US Population estimates are based on Census 2020/Census 2010 data updated and projected to January 1, 2022 by Claritas, LLC. Unlock granular DMA data with ZIP-level insights from Nielsen. Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television audience measurement solutions. Jan 9, 2025 · Photo by Chris Lawton on Unsplash Once in a blue moon, I get a custom data request to use the most current US Census data to produce estimates for Nielsen’s designated market areas or DMAs. for a viewership year. Nov 20, 2020 · We maintain a Directv 'Designated Marketing Area' (DMA) database with status and reference information, including a complete history of Local-Into-Local implementation. 2022-2023 Local Television Market Universe Estimates Market Change Comparisons to 2021-2022 Market Ranks * The Nielsen definition of a local TV household is a home with at least one operable TV set that is able to receive audio and video through a cable, satellite, or over-the-air source, or through streaming video from an internet source. Copyright © 2025 The Nielsen Company (US), LLC. Note DFW has finally surpassed Philly as #4. Understand local audience demographics and behaviors to create more effective marketing strategies. As of 2021, according to the Nielsen Designated Market Area (DMA) rankings, there are 7,452,620 TV households in this city. The Biotech Industry will step in and replace some of the now removed "Big Tech" jobs that moved to other parts of the USA or out of country in some cases. A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide. 4 million. Hispanic women are outpacing Hispanic men in education, career growth, and financial decision-making Source: Nielsen Homescan, Hispanic Expansion Panel, Total US, Total Outlets, 52 weeks ending 05/22/21,*UPC-coded products; Nielsen Ethnic Marketing Report, May 2021 Spanish-preferred and bilingual households outspend all other groups across outlets. The 2021 data showed a Nielsen's Top 10: your go-to source for the top streaming programs, TV ratings, advertising spend and more, ranked weekly. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online. The 2020 Nielsen DMA rankings provide the most accurate and up-to-date portrayal of current radio and television markets. Use Designated Market Media Map to lookup Markets by Counties, ZipCode, Address. Discover what consumers are watching, playing, and listening to around the world with Nielsen’s Top 10 lists with relevant audience metrics. television market serving the people in the states of District of Columbia and Maryland. We serve close to 2. Top 200 Nielsen DMA Rankings (2024) Below is a list of radio stations in North America by media market. 3 billion in assets, the media, entertainment and communications company has a market value of $147. Nielsen Media Research ranks it last of the 210 designated market areas for television in the United States, with just 3,900 households. There are a total number of 123,785,250 Nielsen Station Index TV homes for the 2022-23 s Sep 16, 2000 · 2000-2001 Nielsen DMA Ranking The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2000-2001 television season —effective Saturday, September 16, 2000. For the first time in more than 20 years, there is a change in ranks within the Top 5, as Dallas-Fort Worth jumps from No. US Population estimates are based on Census 2020/Census 2010 data updated and projected to January 1, 2023 by Claritas, LLC. But there was movement–up and down movement among the Top 10 in the Nielsen DMA rankings: Atlanta moved up 3 notches, from #10 to #7. Oct 6, 2025 · RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. Markets: Top 50 Based on universe estimates as of the 2024-2025 season. It was a Read More. Puerto Rico rises two spots from… Dec 1, 2021 · Myrtle Beach is a top 100 DMA for 2020! According to Nielsen DMA Rankings, Myrtle Beach is a top city to help reach maximum ROI & Exposure! https://mediatracks. in which local television viewing is measured by Nielsen. 4 to No. GREEN BAY-APPLETON DMA is number 68 Designated Market Area in United States, as ranked by Nielsen as of 2025, TV Household population of 438,070 and an average income $51,216 and a median income $54,600. Jun 5, 2025 · Toronto Population: Statistics Canada TV Market Size: Notable Changes TV market sizes are Nielsen-based and don’t change drastically year to year, but here are some trends and updates since we originally released market size rankings in 2021. In 2023, U On broadcast channels, the Macy’s Day Thanksgiving Parade was the most-watched single telecast, bolstered by the larger audiences that gather around the TV during the late November holiday. has 210 DMAs, 70 of which have automatic viewership tracking. Access Counties, Cities, and ZipCodes. Jul 28, 2022 · According to the Nielsen DMA Ranks 2021, the Top Five markets remained unchanged. 2022 - 2023 DMA Market Rankings 1 New York 2 Los Angeles 3 Chicago 4 Philadelphia 5 Dallas-Fort Worth 6 Atlanta 7 Houston 8 Washington-Hagerstown 9 Boston-Manchester 10 San Francisco-Oakland-San Jose 11 Phoenix-Prescott 12 Seattle-Tacoma 13 Tampa-St Petersburg-Sarasota 14 Detroit 15 Minneapolis-Saint Paul 16 Denver 17 Orlando-Daytona Beach Apr 25, 2023 · This is a Directv 'Designated Marketing Area' (DMA) database with status and reference information, including the complete history of HD Local-Into-Local implementation. The data attached is based on the Nielsen 2024-2025 Season information released in September, 2024. Nielsen DMA Rankings 2021 DMA data from Nielsen for 2021 for all 210 television markets. Nielsen DMA Rankings – 2017 Television Season Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 20162017 television season. https://mediatracks. Discover the data and insights you need to navigate a shifting media landscape with Nielsen's 2024-25 Upfronts/NewFronts guide exploring media and audience insights. DMA (Designated Market Area) regions are the geographic areas and zip codes in the U. The top 10 markets all stay in the same spot. There are currently 210 Designated Market Areas covering the entire continental United States, Hawaii, and parts of Alaska. Media Market Estimates Top 10 ranking of designated market areas by number of television homes for the 2024-2025 TV season. Here is a look at an example in Memphis, Tennessee. All Rights Reserved. (OTA=Over-the-Air or Broadcast Only homes) Effective April 1, 2024, homes with a vMVPD service will be reported under the ADS market break (except in RPD+ markets) MVPD % = ADS Non-Cable (35. The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. television market serving the people in the state of Indiana. Washington-Hagerstown The Washington, DC (Hagerstown, MD) designated market area (DMA) is a U. This page is also known as List of Cities by DMA in the United States of America (USA). There are a total number of 124,648,420 Nielsen Station Index TV homes for the 2023-24 season. sports culture. See the full 2025 DMA ranking. (Full list including year-to-year change in comments) 2024-2025 RANK MARKET TV HOUSEHOLDS 1 New York, NY 7494510 2 Los Ang Oct 28, 2025 · RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. The U. They include the urban center and suburbs, plus the surrounding counties that receive the same TV signal. New York State contains the largest MMM, NEW YORK MMM. See full list on methodshop. A market area not only includes the urban center and suburbs, but it also includes the surrounding counties (aka trade area) where small towns and rural homes receive the same television signals. Sep 23, 2023 · 2023-2024 Nielsen DMA Ranking The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2023-2024 television season —effective Saturday, September 23, 2023. And while the time we spend with TV is largely flat, our time spent streaming video continues to rise. 4 with a population increase of more than 200,000, pushing San Francisco from No. What’s more, the number of viewers in the broadcasting year 2021/2022 was around 20. Use Market Media Map to lookup Markets by Counties, ZipCode, Address. Census and other sources, market rankings may shift from year to year. com Designated Market Area Regions (DMARs) delineate the geographic boundaries of 210 distinctive regions to assess TV penetration of audience counts within the U. Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019. Oct 27, 2025 · Call number: Park Library Reference HF5826. The DMAR code is created by Nielsen’s assignment of a 3-digit number for identification and processing purposes. All information contained herein reflects Spring 2024 Nielsen Audio market Sep 28, 2024 · U. Wisconsin State Designated Market Media Map. [Chaffins] Atlanta jumps up 3 spots and is now the 7th largest media market in the country in the 2021 Nielsen DMA rankings. At #13, Detroit moves backup while Phoenix slips down to #14. Sep 7, 2021 · This also factors in why San Francisco Media Market has a history of bouncing between 5-8 in DMA rankings. Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they access TV content. How it works: There are 201 DMAs, or "Designated Market Areas," in the U. Based on updated data from the U. Atlanta is the biggest riser, moving up three spots… Jul 7, 2022 · Table 1. Puerto Rico Population estimates are based on Census 2020 updated to January 1, 2024 by Customer Analytics. Nielsen Topline Ratings for Subscribing Radio Stations See how subscribing radio stations in your market are performing. There are a total number of 125,497,100 Nielsen Station Index TV homes for the 2024-25 season. These population estimates are based upon Census 2010 counts updated and projected to January 1, 2021, by Claritas, LLC. There are a total number of 102,184,810 Nielsen Station Index TV homes for the 2000-01 season. Now ahead of Houston, DC and Boston. There are a total number of 123,785,250 Nielsen Station Index TV homes for the 2022-23 season. KXGN-TV is the only television station in Glendive, reckoned as the smallest television market in the United States. The series has become an industry resource to help brands better understand and reach diverse customers. US Population estimates are based on Census 2020 updated and projected to January 1, 2024 by Claritas. Broadband only (BBO) homes are now included in the Local TV A Market Area is a geographical area where Nielsen measures media consumption, ranked by local television homes. Feb 12, 2024 · The comprehensive list of DMAs by State in our guide is ideal for marketers and media planners who want clear insights for better planning. Copyright © 2024 The Nielsen Company - All Rights Reservedbefore moving to Las Vegas Jan 4, 2024 · The 2024 Nielsen Designated Market Area (DMA) rankings reflect the continued dominance of major metropolitan areas, while also highlighting regional shifts and emerging trends in media consumption and market dynamics. That said, I’ve tried to purchase data from Nielsen multiple times and they’ve never called or Florida DMA Map. See the complete 2024-2025 Nielsen DMA ranking. " Kansas City is number 34 in the list of city DMAs, according to Nielsen rankings for 2021. No significant reordering in TV market size rankings —the top ten largely remained intact. Select a market to see AQH Share estimates for Persons 6+ or 12+, Monday-Sunday 6AM-Midnight. All information contained herein reflects Fall 2021 Nielsen Audio Nielsen has released their Fall 2024 “Red Book,” which provides population estimates and rankings for their measured markets. com Oct 6, 2025 · Nielsen Audio Ratings Market Rank: 1-50 | 51-100 | 101-150 | 151-200 | 201-250 | 251-300 2022-2023 Local Television Market Universe Estimates Market Change Comparisons to 2021-2022 Market Ranks * The Nielsen definition of a local TV household is a home with at least one operable TV set that is able to receive audio and video through a cable, satellite, or over-the-air source, or through streaming video from an internet source. If you can buy data from Nielsen, you should, because they are the only definitive source for DMAs. The changes begin at #11 where Seattle/Tacoma moves ahead of Miami/Fort Lauderdale. Advertisers rely on this data to reach TV households. Apr 1, 2022 · As the Spring ratings survey period began on Thursday, Nielsen has released its revised market rankings. 28. It is the 25th biggest media market by size in the United States, with a total population of 1,232,210 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. ago Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. Aug 20, 2021 · What are the Nielsen DMA rankings? A DMA is a “Designated Market Area” — each DMA is a geographical area where Nielsen measures media Mar 15, 2021 · Nielsen the company most have heard about uses an antiquated system; that uses a percentage of households out of a TV DMA (Designated Market Area) see 2021 TV DMA Rankings. Markets are ranked by population. Apr 2, 2024 · Ranks A Million: Nielsen Audio released its market population and rank updates, effective with the Spring 2024 survey. Jun 21, 2024 · Nielsen Media Research uses a similar term, Designated Market Area (DMA), to identify areas with the most viewers for specific TV stations. Apr 15, 2025 · NEW YORK – April 15, 2025 – After several dynamic, record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. Arizona State Designated Market Media Map. Source: The Nielsen Company – July’24 Memphis DMA Quarterly UEs & DMA Cable Plus. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U. com/resources/nielsen-dma-rankings-2021/ 2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. , according to the 2021 Nielsen DMA rankings. Puerto Rico used Census 2020/Census 2010 data, updated to January 1, 2023 by Customer Analytics. Nov 30, 2020 · of TV households covered by these rules from 74 percent to 87 percent of TV households. New York is the largest market in the A DMA 2021 Ranking is a “Designated Market Area” is a geographical area where Nielsen measures media consumption, ranked by local television. 5 to No. Sep 28, 2024 · 2024-2025 Nielsen DMA Ranking The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2024-2025 television season —effective Saturday, September 28, 2024. See more specific numbers below. The parade also attracted more than twice the audience of the average viewership for NCIS, the year’s most-watched broadcast series. Additional markets may be added and the survey frequency of some markets may be changed during the year. According to Nielsen’s latest Local Television Household Universe Estimates for the upcoming 2014-15 television season, there are 113,808,820 TV homes in the U. All information contained herein reflects Fall 2022 Nielsen Audio The markets with the largest Hispanic population in the United States. S. . 2021 Nielsen DMA Rankings, Total Homes, and 2024 Conference Affiliation Graphic courtesy Chris Hock I took Chris’ interesting graphic, then cut it up into market size. com Jan 3, 2023 · Discover the top 200 Designated Market Areas (DMAs) and their Nielsen rankings for the 2023 television season. 2%) Advertising agencies and advertisers who subscribe to DOmedia's directory service can access Hispanic DMA rankings for the total population or find the top 10 Hispanic DMA Rankings. Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters. Nielsen’s The Gauge TM uncovers how U. Television Markets A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market. 5 million people in this large area. It is unique in that the DMA covers two states, Kansas and Missouri. Stop & Shop has 397 stores, according to their website, with the largest footprint in Massachusetts. Dec 16, 2022 · Nielsen’s DMA (designated market area) rankings, measuring media consumption through television outlets in metropolitan centers and their outlying areas, are again included on the chart as they were last year. Indianapolis The Indianapolis, IN designated market area (DMA) is a U. 2021 NIELSEN DMA RANKINGSSource: The Nielsen Company There are 210 Designated Market Areas (DMAs) listed by the 2024–2025 Nielsen rankings: Jul 28, 2025 · Radio Market Survey Population, Rankings & Information 2020 Radio Market Survey Rankings, Frequency, Type And Population: By Rank and by Market. 5. Advertising campaigns benefit from analysis of TV households by region. audiences spend their time watching TV across platforms and media distributors each month. [3] KC DMA INFO DMA stands for "Designated Market Area. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile "Big Five" Pro Sports Teams by US Media Market Ranking (2020-2021 rankings) Nielsen DMA Rankings 2021 comments Best Top New Controversial Q&A Add a Comment aghease • 4 yr. com/resources/nielsen-dma-rankings-2020/ Nov 16, 2022 · Nielsen DMA Rankings for the 2022-2023 television season show that larger cities experienced population losses during COVID, while smaller cities saw significant growth, resulting in minimal changes in DMA rankings. Oct 27, 2022 · 2022-2023 Nielsen DMA Ranking The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2022-2023 television season —effective Thursday, October 27, 2022. Copyright 7 Clari as, 201 LLC Boundary data source: Nielsen DMA ® data 2017 TV viewing trends in the U. Puerto Rico used Census 2020/Census 2010 data, updated to January 1, 2022 by Customer Analytics. 2%) minus DBS (19. Market Change Comparisons to 2023-2024 Market Ranks * The definition of a local TV household is a home with at least one operable TV set that is able to receive audio and video through a cable, satellite, or over-the-air source, or through streaming video from an internet source. Original content has grown to become a competitive advantage for streaming services, as many original titles were responsible for twice the viewing time of top-performing acquired content in 2022. Targeting can be achieved for TV Markets using tools like these Top DMAs and US DMA Lists. 1 day ago · The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2022-2023 television season—effective Thursday, October 27, 2022. Gain a strategic edge in 2025. vc 2yo mkeh 2xd ha tyrdy hcha wjpkhie afi bll

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